Homer Simpson is the central character of The Simpsons, the animated sitcom created by Matt Groening that premiered in 1989 and is voiced by Dan Castellaneta. His exaggerated reactions have been clipped for decades, and this short No became a staple soundboard and meme reaction because it needs no setup or explanation. As short form video and reaction edits grew, creators reused the shout for denial, horror and comic refusal, keeping a moment from a long running television series alive as a standalone punchline.