Matt Horner is a Terran officer in StarCraft II and a key member of Jim Raynor's crew aboard the Hyperion battlecruiser, which serves as the player's flagship in Wings of Liberty. Lines like this one come from the game's in-game announcements and unit dialogue, where Horner reports battlefield developments in a disciplined, military tone. The phrase has since circulated on soundboards and in gaming edits because it works as a clean, instantly readable warning, especially in StarCraft gameplay videos, strategy montages and reaction clips.