Horon is a traditional folk dance and music style from the eastern Black Sea coast of Turkey, performed in a circle or line with dancers linked closely together. Its music is defined by a very fast tempo, often led by kemençe or tulum, and builds intensity as steps get quicker. Short horon clips circulate on soundboards and social media because the rhythm is instantly recognisable, even in a few seconds, and works as shorthand for celebration, regional identity and high-energy dancing online today.