The line comes from Death Wish 3, the 1985 action sequel starring Charles Bronson as vigilante Paul Kersey fighting street gangs in New York. Clips from the film have circulated online for years because its tough dialogue sounds exaggerated by modern standards. This short exchange was lifted as a standalone reaction sound and shared on soundboards and in meme edits. It stays popular because the question fits almost any money problem, from broken phones to luxury purchases, without needing the original scene for context.
About this sound
Clip from Death Wish 3 where a character asks how you gonna pay for that, used in edits for expensive purchases, bills and funny money moments.
This is a short movie dialogue clip built around the blunt question how you gonna pay for that, delivered in a confrontational streetwise tone. The line lands flat and serious, which is why it works so well out of context. There is no music or buildup, just the voice cutting in at the exact moment money becomes the problem. Creators use that contrast for comedy, letting a tough 1980s action movie voice react to modern prices, shopping carts and repair bills that suddenly look way too expensive for anyone to handle.