Huggy Wuggy is the tall blue mascot monster from the indie horror game Poppy Playtime, first released in 2021, and the chase sequence became one of its most shared moments. Gameplay clips of the factory pursuit spread quickly on YouTube and TikTok, where the frantic music was lifted for edits, reaction videos and horror memes. It remains popular because the character is instantly recognisable and the sound signals danger within seconds, even to viewers who have never played the game.