Huggy Wuggy is the tall, blue, furry mascot monster from Poppy Playtime, the indie horror game whose first chapter released in 2021 and became a huge hit with streamers and younger players. In the game he stalks the abandoned toy factory and lunges at the player when caught, producing this infamous jumpscare. Clips of the scare spread through gameplay videos, TikTok edits and memes, and it belongs to the same horror-game jumpscare tradition as the FNAF jumpscare scream, which is why creators still use it for sudden shocks.