Huggy Wuggy is the tall, blue, furry monster from Poppy Playtime, the indie horror game where he first chases the player through dark vents and corridors. Short clips of his sudden lunges spread widely on TikTok and YouTube, where creators reused the scream as a quick shock for edits, memes and reaction videos. Like the FNAF jumpscare scream, it works because the character is instantly recognisable even to people who have never played the game. That familiarity, plus its very short length, keeps it popular for jump-scare compilations and Halloween content.