Huggy Wuggy is the tall, blue, furry monster from Poppy Playtime, the indie horror game released in 2021 that spread through YouTube and TikTok playthroughs. His lanky appearance and sudden chases made him an instant horror mascot, and clips of his shrieks were soon lifted into short edits and reaction videos. As a scream meme, the sound kept circulating beyond the game itself, because it works both as a genuine jumpscare cue and as a comic overreaction. Fans still reuse it for Poppy Playtime tributes, horror compilations and parody edits.