I Believe I Can Fly was written and performed by R. Kelly for the 1996 basketball film Space Jam, where it became the movie's inspirational anthem and a major chart hit. Its earnest chorus about soaring and touching the sky made it a natural shorthand online for ambition and flight. Clips of the hook are now paired with jumps, glides and failed landings on social video, turning sincere motivation into a meme for moments that look heroic for a second before gravity wins.