The line comes from Red Dead Redemption 2, released in 2018, where Dutch van der Linde repeatedly reassures his gang that he has a plan while their situation keeps getting worse. Players soon turned the repeated promise into a joke in itself, clipping the line for videos and edits about doomed schemes, bad ideas and overconfident leaders. Because the phrase is short, instantly recognisable and easy to drop into almost any situation, it has stayed popular long after the game's release as shorthand for blind confidence.