The phrase comes from Just Can't Get Enough, a 2011 Black Eyed Peas single built around a bright electronic-pop chorus. The song became a chart hit and later found a second life in short-form video, where its short, singable hook is easy to reuse without needing the full track. Creators adopted it for romance, dancing and celebration edits because the lyric works as a simple caption for affection and excitement. Its familiarity across generations keeps it in regular rotation for feel-good content.