The exact source of the 'I know that dude' clip is not documented, but the line took off as a reaction sound across meme pages and short-form video edits, where a single recognisable phrase can carry an entire joke. Its staying power comes from how everyday the wording is: people really do say this when someone familiar walks on screen. Because the clip is short and instantly readable, editors keep it in their rotation for cameos, reunions and callback moments, and it keeps resurfacing whenever a new viral face gets recognised.