The clip comes from Rick and Morty, the Adult Swim animated series that premiered in 2013 and follows Morty Smith on chaotic adventures with his grandfather Rick Sanchez. Morty's tearful denial became a shareable reaction sound online because it sums up panic and blame shifting in one short line. Fans cut the moment into soundboard clips and meme edits, where it now travels far beyond the episode and is reused whenever someone loses control of a situation they are stuck in.