Pudge is one of Dota 2's most recognisable heroes, a hulking strength character famous for Meat Hook, the long-range ability that drags enemies toward him. The Russian line 'I am Pudge' comes from the game's Russian localisation and is widely shared by Russian-speaking players, who use it as a shorthand introduction for the hero. Because Pudge is so often picked for highlight plays and unexpected hooks, the line has travelled beyond matches into meme edits, streams and short videos, where it instantly signals that the Butcher is about to appear.