Place it as the punchline after a cute cat montage, then follow it with the Cat Laugh Meme for a release, or open with the Eow Cat Meow before the line so the kittens are on screen first.
About this sound
This short clip centres on a spoken Russian line claiming someone bred 100 kittens for soup, paired with a repetitive koch koch vocal patter that gives it a strange, chant-like rhythm. The contrast between the cute subject and the grim punchline makes it feel darkly funny and deliberately unsettling, the kind of absurd humour that lands best when it catches a listener off guard.