Ya Russkiy was released in July 2022 by Russian singer Shaman, whose real name is Yaroslav Dronov, and quickly became one of his best known songs. Built around its repeated title line, the patriotic pop track spread widely on Russian social media and video platforms, then circulated internationally as a short soundbite. The chorus phrase was clipped for soundboards and edits, where it is now used both sincerely by supporters and ironically in meme contexts far removed from the original release.