Ice Ice Baby is a song by Vanilla Ice that became a major hit in 1990 and remains one of the most recognizable rap tracks of its era. Online, short snippets of the song are reused in meme edits, nostalgia posts and comedic reveal videos because listeners recognize it almost immediately. Its staying power comes from that fast recognition, the strong early 90s identity and the way the track can make a moment feel boldly confident, dated in a funny way or intentionally overdramatic.