Little is known about who first recorded I'm gurch, and the clip circulates mainly as a standalone meme sound rather than as part of a known show or song. It spread through soundboards and short-form edits where its meaningless self-introduction could be reused in any context. Because the line is short and self-contained, creators treat it like other absurd reaction clips, pairing it with pauses, zooms, or blank stares. Its continued use comes from that flexibility, it needs no setup and still sounds intentionally out of place.