This quote is associated with Shulk from Xenoblade Chronicles and became especially well known through the character's voice lines in Nintendo crossover culture, including Super Smash Bros. Online, creators use it as a quick confidence cue for gameplay highlights, victory moments and ironic edits. Its popularity lasts because the delivery is instantly readable even to viewers who do not know the full series. It fills a similar reaction role to the bruh meme, but with a more upbeat and triumphant tone.