Immer schlimmer is a common German expression rather than a line tied to one widely documented film, show or viral video, so its appeal comes from the phrase itself and how instantly recognisable its meaning is to German speakers. Online, short voice clips like this travel through soundboards, reaction videos and memes, where a familiar everyday expression can stand in for a whole commentary. Its continued use rests on that flexibility: it fits bad news, failed attempts and slow-motion disasters without needing any explanation for the audience.