In the Ghetto was written by Mac Davis and became a 1969 hit for Elvis Presley, telling a bleak story of poverty in Chicago. South Park reused the song through Eric Cartman, who sings it to mock Kenny McCormick and other poor characters, turning the earnest chorus into a running insult. Clips of Cartman's version spread on soundboards and in meme edits because the melody is instantly familiar and the joke is clear even out of context, which keeps it in use for poverty gags.