Quien Quiere Ser Millonario is the Spanish title of Who Wants to Be a Millionaire, the quiz format that began in Britain in 1998 and spread to versions around the world. In the show, contestants answer escalating multiple choice questions for a top cash prize, so a single wrong answer ends the run. Clips of the Incorrecto moment later circulated as short audios and meme sounds online, detached from full episodes. Its appeal is the contrast between the high stakes presentation and trivial situations where people now apply it.