The line comes from Le coeur a ses raisons, a Quebec television parody of glamorous soap operas, where Crystale Montgomery is one of the wealthy, dramatic central characters. The show's over-the-top dialogue and French-Canadian humour made its catchphrases easy to lift into short clips, and this insult survives because it is specific enough to sound like a real character judgement while remaining playful. Online, French-speaking creators reuse it as a reaction sound for drinking jokes, parody edits, and mock-dramatic moments rather than as a serious comment about alcohol.