The sound comes from the Mr Incredible becoming uncanny format, which uses the Pixar hero from The Incredibles in a series of increasingly distorted expressions. The format spread widely online as a way to rank how disturbing a topic becomes, with each phase looking more troubled. This version swaps the usual backing track for the tinny music associated with a forwarded WhatsApp voice note, adding another layer of familiarity. The combination kept the template fresh for reposts, remixes and short form edits where a gradual turn into horror is the joke.