The sound comes from IShowSpeed, the American streamer Darren Watkins, whose loud and unpredictable livestream reactions became a constant source of clips on TikTok and YouTube Shorts. Short excerpts of his shouting were shared, remixed and reused as reaction audio, and this 'meat' moment spread in the same way, often appearing in gaming edits, food videos and chaotic meme compilations. Like the scream meme, it survives because the delivery is instantly recognisable even out of context, giving creators a quick way to signal surprise, absurdity or over-the-top excitement without needing any setup.