Luiz Carlos Alborghetti was a Brazilian radio and television presenter known in Paraná for confrontational police shows in the 1990s and 2000s, where he denounced criminals on air with theatrical anger. After his death in 2009, recordings of his broadcasts circulated on YouTube and Brazilian forums, and his catchphrases were remixed into reaction clips. Isto aí é ladrão survived because the accusation works for any petty theft online, from stolen memes to copied homework, keeping his voice alive long after the original shows ended.