The clip comes from a 2022 street interview by Recess Therapy in which a boy named Tariq shared his love of corn at a New York fair. The interview went viral on TikTok for his genuine enthusiasm, and the Gregory Brothers, known as Schmoyoho, remixed his words into an original song. That remix spread across TikTok, YouTube and Instagram as a wholesome meme, spawning dances, food edits and covers, and it remains popular because the joy is sincere rather than performed.