Released in 2000 as a single from NSYNC's album No Strings Attached, It's Gonna Be Me topped the charts in the United States and became one of the group's signature songs. Online, fans singled out Justin Timberlake's pronunciation in the chorus, which sounds like May, and turned a still from the music video into a recurring joke shared every spring. The gag spread through social media memes, reaction videos and edits, and it still returns each April as people anticipate May.