The line comes from Overwatch, Blizzard's team-based hero shooter released in 2016. It is the ultimate callout for the revolver-wielding gunslinger originally named McCree, voiced by Matthew Mercer, who was renamed Cole Cassidy in 2021. Spoken when activating his Deadeye ability, the phrase quickly became one of the most quoted voice lines in gaming, spawning montages, remixes and memes far beyond the Overwatch community. A decade on, it remains shorthand for an incoming unstoppable play.