The line comes from Harry Potter and the Prisoner of Azkaban, released in 2004, during a Care of Magical Creatures lesson. Draco Malfoy, played by Tom Felton, ignores Hagrid's warnings about Buckbeak the Hippogriff, is scratched, and performs his injury for maximum attention. Clips of the moment later spread across meme pages and soundboards as a shorthand for theatrical overreaction. It remains popular because Draco's entitled panic fits almost any minor inconvenience, from homework to losing a game.