OG Loc, also known as Jeffrey Cross, is a fictional aspiring rapper in Grand Theft Auto: San Andreas, released in 2004, who constantly tries to prove himself despite limited talent. His overconfident personality and memorable lines made him a cult favourite among players, and short clips of his voice later spread through gaming videos, edits and meme soundboards. Fans still reuse the line because it instantly signals a San Andreas reference and a playful, self-proclaimed star arriving on the scene.