The line comes from Link: The Faces of Evil, released in 1993 for the Philips CD-i, where the merchant Morshu offers Link lamp oil, rope and bombs if he has enough rubies. The game's cutscenes were widely shared online in the 2000s for their rough animation and voice acting, turning Morshu into a lasting meme character. His pitch was remixed, parodied and reused in videos about shops and trading, and the short phrase on its own still signals a shady but friendly deal.
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Morshu says it's yours my friend in Link: The Faces of Evil, the Zelda CD-i shopkeeper line now used as a meme reaction for trades and deals.
The clip is Morshu the shopkeeper delivering his famous sales pitch, saying it's yours my friend in a deep, oddly formal and drawn out voice. The delivery is slow, theatrical and slightly awkward because of the early CD-i animation and voice acting, which is exactly why it feels so memorable. He sounds helpful but also suspicious, like a merchant making an offer you should not fully trust. Played without context, the line lands as a funny, generous sounding promise that also feels like the start of a bad deal.
