This Morning is ITV's long-running British daytime programme, and this version of its theme was used on air from 2013 to 2015. Like many television themes, it became familiar through daily broadcasts rather than a single viral moment, with viewers associating the melody with the show's relaxed magazine format, celebrity interviews and lifestyle segments. After it was replaced, fans kept sharing the older theme on soundboards and in nostalgia edits, where its bright, unmistakably daytime sound still works as shorthand for a cheerful morning broadcast.
About this sound
The upbeat ITV This Morning theme from 2013 to 2015, with bright brass and a daytime television feel, used for daytime show parodies and nostalgic edits.
This is the bright, breezy theme that opened ITV's This Morning between 2013 and 2015, a polished daytime television jingle built around warm brass, light piano and a steady, optimistic rhythm. It starts with a confident melodic lift that feels instantly familiar, like the start of a relaxed morning show, before settling into a smooth, upbeat groove that never rushes. For viewers it carries a sense of cheerful routine and light nostalgia, the sound of coffee, conversation and a studio bathed in morning light, making it instantly recognisable even to people who only heard it in passing.
