The phrase comes from everyday Spanish, where jajaja is written laughter and estupido is a common insult for stupid. Short laugh-and-insult clips like this spread as shareable reaction audio on soundboards, messaging apps and short video platforms, where Spanish meme sounds are often used even by non-Spanish speakers. Its popularity rests on how understandable the emotion is without translation, so it became a quick shorthand for laughing at someone in edits, streams and chat replies rather than a line tied to one show.