The line comes from The Joe Rogan Experience, the long-running podcast hosted by Joe Rogan, where producer Jamie Vernon regularly searches for videos, images and articles mentioned during conversations. Rogan's repeated requests for Jamie to pull something up became a running joke among listeners, who clipped the exchanges and shared them across YouTube, TikTok and Instagram. The phrase now works as shorthand for checking a claim in real time, which keeps it useful for reaction videos, debate edits and comedy sketches long after the original episodes aired.