Jarvan IV, Garen and Lux are playable champions in League of Legends, the multiplayer online battle arena game released by Riot Games in 2009. All three come from Demacia, a proud kingdom in the world of Runeterra known for its knights, mages and strict code of honour. Garen in particular became famous for shouting the kingdom's name in battle, turning Demacia into a long-running rallying cry among players. Clips naming its champions spread through streams, montages and soundboards, where the reference is now used as shorthand for a bold, all-in play.