The sound comes from Kilgrave, the mind-controlling villain of Marvel's Jessica Jones television series, played by David Tennant. Obsessed with the heroine Jessica Jones, Kilgrave frequently calls her name with a mix of affection and menace, and fans clipped one of his most exaggerated deliveries for reuse online. It spread through soundboards and meme edits as a shorthand for obsessive, dramatic or villainous attention, and it remains popular with Marvel fans who recognise the character instantly.