Like many name-based meme clips, Joan Epstein circulates mainly through soundboards and short-form edits, where a familiar-sounding name can become shorthand for an inside joke. Its appeal is not tied to a single viral video or scene, but to how easily it can be reused: the clip is short, instantly recognisable once heard, and flexible enough to fit reaction videos, gaming streams, and joke edits. That reusability keeps it in rotation long after its first uploads, as new creators discover it and give the same name a fresh context.