This sound comes from WWE material associated with wrestler John Cena and became a major internet meme through short edits and remix videos in the 2010s. Online creators used the loud announcer shout and entrance music sting as a bait-and-switch reveal, often cutting from an ordinary setup to a sudden John Cena punchline. It stayed popular because the timing is instantly recognizable and easy to apply to almost any dramatic entrance, fail, interruption or exaggerated character reveal.