The phrase årets første softis means the year's first soft serve ice cream in Norwegian, and getting one is treated by many Norwegians as an early sign of spring. Clips using John Karsten's line circulate on soundboards and in short videos because the meaning is simple to understand even without speaking the language. The sound works as a tiny celebration rather than a punchline, so creators reuse it each season when ice cream stands reopen and the first sunny queues start forming outside them.