John McEnroe delivered the line during his first round match at Wimbledon in 1981, arguing with umpire Edward James over a serve called out. The outburst became the defining example of his confrontational on court persona and was replayed on television and in sports documentaries for decades. Clips later spread on video sites and soundboards as a shorthand reaction for incredulity, turning a serious Grand Slam dispute into a reusable meme for any decision people consider obviously wrong.