Joi appears in Blade Runner 2049, the 2017 sequel directed by Denis Villeneuve, as the holographic companion who lives with K, the replicant played by Ryan Gosling. Ana de Armas plays Joi, and their relationship gives the film much of its emotional centre, including the moment she chooses Joe as a name for him. Short voice clips like this one circulate among fans for edits and reaction videos, where a few seconds of her voice can instantly signal the film's neon world and quiet, bittersweet mood.