Jollibee is the cheerful bee mascot of the Filipino fast-food chain, and online creators have turned that friendly image into horror parody through fan-made games, edits and meme videos. The jumpscare version plays on that contrast, borrowing the sudden scream and loud impact style made familiar by games like the FNAF jumpscare scream. It spread through short-form videos, reaction clips and soundboards, where a familiar mascot suddenly becoming frightening makes the shock both funny and memorable, keeping it popular for pranks and horror-themed edits.