The clip comes from Jolly 2, a fan-made horror game in the Five Nights at Freddy's style, where it plays when the player is caught and the game ends. As gameplay videos and horror edits spread online, the sting was lifted onto soundboards and reused far beyond the original game, becoming a quick shorthand for a sudden scare. It belongs alongside the classic FNAF jumpscare scream in horror edits, and it stays popular because the noise is instantly recognisable, easy to drop into a short clip, and still startling on repeat listens.