Springtrap first appeared as the main threat in Five Nights at Freddy's 3, released in 2015, where players had to monitor cameras and vents while avoiding his approach through the attraction. The jumpscare became one of the series' most shared moments because it combined a familiar rabbit animatronic design with a much more decayed, human-like menace than earlier characters. Clips of the scare circulated through Let's Play videos and horror compilations, and later through short-form edits, keeping it recognisable even for viewers who have never played the game themselves.