This phrase clip circulated through VanossGaming and Wildcat gaming videos, where short out-of-context lines from multiplayer sessions are often clipped by fans. The humour comes from the group's style of dry understatement during chaotic gameplay, turning a normal reply into a reusable reaction. As editors shared the moment across meme compilations and soundboards, the line became detached from its original session and started being used on its own to downplay anything large, expensive or dramatic.