Just Eat began as an online food ordering service in Denmark in 2001 before becoming a major takeaway platform in the UK and other markets. Its television and online adverts turned the brand name into a musical hook, most famously with the Did Somebody Say campaign in the early 2020s. Short clips of the sung name were later shared on soundboards and in edits, detached from the full advert. The phrase now works online as shorthand for choosing takeaway food, which keeps it current with hungry, indecisive characters.