I'm Just Ken is the standout musical number performed by Ryan Gosling as Ken in Barbie, released in 2023 and directed by Greta Gerwig. Written as a power ballad about Ken's identity crisis in Barbieland, the song became a viral cultural moment beyond the film, spawning memes, parodies and award-season performances. Its blend of sincerity and satire helped it spread on TikTok and edit culture, where short clips of the chorus are reused whenever someone plays up feeling secondary, ignored or dramatically misunderstood.