Seto Kaiba is Yugi Muto's chief rival in Yu-Gi-Oh, the franchise created by Kazuki Takahashi that began as a manga in 1996 before the Duel Monsters anime arrived in 2000. As the arrogant head of KaibaCorp and owner of the rare Blue-Eyes White Dragon cards, Kaiba treats dueling as skill and power rather than luck. That makes a line about believing in the cards especially shareable online, where fans clip his most confident moments for edits, dueling memes and reaction videos built around dramatic draws and unlikely wins.