Karpuz is a Turkish pop song by singer Ece Ronay, with its title translating to watermelon in English. The short clip circulating online is taken from the song's catchy, upbeat section, which lends itself naturally to brief social media edits. Because the hook is bright, rhythmic and easy to recognise even in just a few seconds, creators have reused it for playful reveals, dance moments and lighthearted reaction content. Its short length and summer feel help explain why it continues to appear in memes and short-form videos.